Rey ‘chibi’ pina
Known as ‘chibipina’ through clients, gaming servers and social media, the name itself stemmed from a deep love I have for anime and Japanese comics. The word ‘chibi’ means ‘small,’ which is in absolutely no way a reference to my height. Blended with my last name ‘Pina,’ the title quite literally translates through two languages into “small pineapple.”
art direction
Adept at defining the artistic direction of social campaigns via digital marketing assets, photography direction and the design of on-site activations through mindful choices built upon strong user insights.
SOCIAL MEDIA MARKETING
Through executing creative deliverables across both organic and paid social, I have gained experience assisting with large-scale social media marketing campaigns that drive sales and create solid brand trust for both gaming and lifestyle brands.
BRAND DESIGN
Understanding of how to properly analyze consumer insights and build brand identities that reach both core and target audiences. It’s more than just a logo - it’s a tone of voice.
illustration
Highly experienced in 2D digital illustration and vector art going across in-game illustrated pieces, merchandise, apparel, UI illustration, and large-scale murals.
UI/UX DESIGN
Experience creating wireframes for website landing pages and product pages in both AdobeXD and Figma, defining the user experience journey and crafting user interface that emboldens the website experience.
graphic design
Graphic designer with over eight years of experience designing for AAA gaming studios, high-end lifestyle brands and small business clients alike. I have a deep understanding of trending, modern design that tells a story and leaves a lasting impact.
