SCUF Champs shirt
With the 2024 COD Championships just around the corner, the SCUF team needed a t-shirt design that they could use to build brand awareness and drive hype towards their booth activation. They wanted fans to see this shirt around the event and say, “Woah. Where can I get that?”
INITIAL SKETCHES.
Though none of these designs turned into the final illustration, it was important to explore the various ways we could incorporate the visual of a skull with other elements that represented SCUF within the COD community.
Ultimately, we landed on the final design featuring the skull with redacted textures (which would be iconic to the then upcoming Black Ops 6) along with an abstract, deconstructed COD Champs trophy as the crown.