netflix squid game
PRODUCT COLLAB

Netflix needed to bring the iconic Squid Game franchise into the gaming universe in preparation for its Season 2 launch. It turned to SCUF as its official partner for a controller collaboration.

Our mission? Turn the dark and deadly fantasy into a reality.

PACKAGING DESIGN

This limited edition packaging was designed for Netflix and Microsoft to use specifically for their Game Over controller, which would be showcased at their New York event. This packaging was designed after the infamous coffin box seen in the show and would house individually numbered controllers (456 in total), limited edition thumbsticks, as well as a certificate of authenticity.

LANDING PAGE

The development of the landing page was the first step in launching in this product collaboration. The importance of staying true to Squid Game’s look and feel was of the highest priority. Make the page colorful, bright, eye-catching, and something that would excite users and drive them towards point of purchase.

Tools used: Adobe XD, Adobe Photoshop

LAUNCH ASSETS

SQUID_CPC002_Carousel_1080x1080_1080x1080.png
SQUID_CPC001_StaticAssets_1920x1080.jpg
SQUID_CPC001_StaticAssets_Lifestyle_1920x1080.jpg
SQUID_IFG002_CamOverlays_fullscreen_1920x1080.png
SQUID_EML001_Launch_hero1_1280x1667.png
SCUF_XBox_SquidGame_1080x1920_3.jpg
SQUID_IFG003_TwitchPanel_540x700_540x700.png
SCUF_XBox_SquidGame_1080x1920_1080x1920_5.jpg

ABOUT.

Role: Lead Designer

Contribution: Graphic Design, Art Direction, UX Design, Packaging

Brands: Netflix, SCUF Gaming, Microsoft

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