CDL Collection
Acitivision Blizzard and SCUF needed to get fans around the Call of Duty League hyped to see their favorite teams represented in a unique and tangible way.
Thus, the launch campaign for SCUF’s 2024 CDL collection needed to pack a punch and meet fans on their level. It needed to explode.
On-site activation
The challenge: SCUF would have the opportunity for a stage takeover at the CDL Major Tournament. This would be the biggest opportunity to showcase their CDL product line and reach all fans.
The solution: An explosion of color - each representing the various teams and their corresponding controller designs. No one would be able to miss this.
social media MARKETING
EMAIL MARKETING
ABOUT.
Role: Lead Designer
Contribution: Graphic Design, Animation, Art Direction, Exhibition Design
Brands: SCUF, Activision Blizzard, Call of Duty League