BGL - BRAND IDENTITY
Why take your bagel plain when you can take it like you’re about to that slay that interview, win the lottery and find Atlantis all in one day?
BGL takes this staple breakfast item and makes it bold, personal, and unapologetically modern. This isn’t the bagel you pop in the toaster when you’re too tired to make decisions — it’s the bagel that says, “Not now, I’ve got sh*t to do today and you already know I’m about to crush it.”
The challenge
Bagels are notoriously common, manufactured by the dozens and almost always prepared with just a simple swipe of cream cheese. It’s something you eat when you’re out of ideas, in a rush, or too tired to make something more interesting.
The SOLUTION
Give the American consumer an option that’s anything but plain and expected. Instead, give them a morning ritual that’s loud, unapologetic and full of personality.
Boring people eat bagels. Adventurous, confident people eat BGL.
ABOUT.
Role: Lead Designer & Art Director
Contribution: Graphic Design, Art Direction, Copywriting, Brand Identity, Illustration
Brands: BGL (Case Study)