SCUF CHAMPS 2024
SCUF was preparing its on-site presence for the CDL Championship 2024 event in Texas. It required a large booth design that would also serve as an event location for influencers.
But what would draw fans and customers alike to the SCUF booth in an organic way? How do we build excitement around the existing product line and the brand itself?
Simple. Lean into the easily recognizable creator imagery that passing fans already know and follow. Remind aspiring pros what true victory and success looks like, and where they can get the proper gear to achieve it.
BOOTH MOCKUP
apparel design
The design for the SCUF x Champs t-shirt needed to promote the SCUF brand while leaning into hardcore competitive aesthetic of competitive Call of Duty.
We paid homage to the iconic character, Ghost, through the illustration of a skull, deconstructed the Champs trophy to create an abstract crown, and included SCUF product in an organic, seamless way.
ABOUT.
Role: Graphic Designer
Contribution: Graphic Design, Exhibition Design, Apparel Design
Brands: SCUF Gaming