SHINOBI: ART OF VENGEANCE
EMAIL CAMPAIGN
For the launch of Shinobi: Art of Vengeance, the SEGA team required a two-phase approach for their email blasts in order to inspire excitement amongst prospective fans and build a solid community as launch day approached. Leading the designs for this campaign, we leaned heavily on the game’s key art and UI in order to shape these emails and begin building brand recognition for this title.
PRE-LAUNCH
“DEMO” PHASE
Lean into the key art seen throughout the associated paid media campaign - build cohesive visual connections that align to the early-access demo.
LAUNCH PHASE
Return to the classic key art, redesigned - a chance to show off the stunning visuals associated with this title, backed by the addition of a highly supportive early review.