SEGA PUBLISHER SALE

It’s that time of the year again - when gaming publishers take to the screens and begin knocking dollar signs off their array of AAA titles.

How does one hope to stand out during this sale frenzy when so many core consumers are already focused on back-to-school prep?

Hey, you, kid! The new pencil case can wait. Our discounted RPG game is definitely part of your shopping list.

BACK TO SEGA

This campaign became an embodiment of fun for both the student and the graduate who is undoubtedly grateful they can spend their money on a new game instead of pencils and rulers this year.

CREATIVE DEVELOPMENT

During the concept phase, we explored SEGA in its origins. What makes SEGA different from other gaming publishers is its authentic, irreverent styling that could so easily be traced back to classic titles like Jet Set Radio and Crazy Taxi — the grunge, the grit, the handcrafted care.

This is SEGA’s strength. This is what the consumer appreciates and remains loyal to since its conception.

Handcrafted technique is what would make this brand sale stand strong.

The importance of creating handdrawn illustrations for each featured title was crucial in establishing the overarching look and feel of the campaign.

In a world overrun with automated processes and prompted outputs, this direction would serve as a reminder to the community that SEGA will always value the raw, authentic complexity of handcrafted artistry.