SONIC THE HEDGEHOG WEBSITE
Everyone knows the legacy of the blue blur — Sonic the Hedgehog has been racing into the hearts of thousands since his creation in 1991. His core design has never changed, though he has evolved with the world around him over the years.
Now, for his 35th Anniversary in 2026, the Sonic team knew he needed a website that would bring Sonic into the modern era while remaining just as whimsical as he is.
FIGMA WIREFRAMING
THE CHALLENGE
Since this website experience would be hosted within the Sega.com infrastructure, we knew that the backend system would be very limited. The approach would need to be minimal yet effective, providing just enough new features that would help enhance the user experience.
THE SOLUTION
Develop a strong visual system that is - at it’s core - Sonic. Formulating a strong visual UI system would anchor the overall design language, while supporting elements and imagery would carry the fun whismy Sonic fans have grown to know and love over the years.
UI LIBRARY
prototyping
A prototyped runthrough of the page was presented to internal stakeholders and studio developers, all while advocating for accessibility, smooth user experience navigation and a core brand voice.
ABOUT.
Role: Lead Designer
Contribution: Web Design, UI/UX, Animation, Wireframing, Prototyping, Art Direction
Brands: SEGA, Sonic the Hedgehog